Marketing:
Theory, Tactics, Techniques, Training, and Technology
by Keith Besherse
Bald Guy Marketing
Discussions about marketing for small business and nonprofits in the second quarter of the 21st Century.
Marketing Strategy
Referral-Ready but Referral-Invisible
by: Keith BeshersePublished on: 06/10/2026Why do good networking relationships still fail to produce referrals? This article explores referral visibility, timing, permission, and why some businesses need a different referral strategy.
Why Your Next Client May Already Know You
by: Keith BeshersePublished on: 23/06/2026Most business owners spend enormous effort finding new leads while neglecting people who already know, like, and trust them. Here's why relationship maintenance may be your most overlooked marketing system.
How to Use a Tech Stack to Implement a Nine-Point Marketing Plan
by: Keith BeshersePublished on: 25/11/2025HighLevel doesn’t fix poor strategy. But with the right strategy, HighLevel becomes a force multiplier. Your tech stack makes your work efficient. Your strategy makes your work effective. Nail the strategy first — then let the tools do their job.
What Is the Real Purpose of a Lead Magnet in Online Marketing?
by: Keith BeshersePublished on: 18/11/2025A lead magnet is not the end of the funnel. It’s the first impression— your opening handshake, your demonstration of value, your customer experience in miniature.
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