Marketing:
Theory, Tactics, Techniques, Training, and Technology
by Keith Besherse
Bald Guy Marketing
Discussions about marketing for small business and nonprofits in the second quarter of the 21st Century.
Marketing Strategy
How to Use a Tech Stack to Implement a Nine-Point Marketing Plan
by: Keith BeshersePublished on: 25/11/2025HighLevel doesn’t fix poor strategy. But with the right strategy, HighLevel becomes a force multiplier. Your tech stack makes your work efficient. Your strategy makes your work effective. Nail the strategy first — then let the tools do their job.
What Is the Real Purpose of a Lead Magnet in Online Marketing?
by: Keith BeshersePublished on: 18/11/2025A lead magnet is not the end of the funnel. It’s the first impression— your opening handshake, your demonstration of value, your customer experience in miniature.
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