Marketing:
Theory, Tactics, Techniques, Training, and Technology
by Keith Besherse
Bald Guy Marketing
Discussions about marketing for small business and nonprofits in the second quarter of the 21st Century.
Marketing Strategy
Why HighLevel Feels Like An MLM—and Why It Isn’t One
By: Keith Besherse Published on: 08/05/2025HighLevel isn't an MLM; it is a complex system where different business models overlap, sometimes messily. The business-to-business-to-business (B2B2B) relationships can resemble a MLM, especially when affiliates promote “sell the system to sell the system” tactics.
Sales Funnel - the AIDA model - let's look at a funnel
By: Keith Besherse Published on: 28/04/2025People who sell sales funnel builds are often only talking about the landing pages, not the totality of the Attention Interest Desire Action process. Lets demonstrate a sales funnel using a...funnel.
The Hammer Analogy - HighLevel is every hammer
By: Keith Besherse Published on: 28/04/2025HighLevel, the operating system, is so many things to so many people. What is the right way for you to use HighLevel in your business entity or nonprofit organization?
Navigating Insecurity, Value, and Growth in the Freelance Marketing World
By: Keith Besherse Published on: 26/04/2025Why Work as an Independent Contractor? Discussing the benefits and mindset behind choosing contract work, especially in uncertain job markets. Offering SEO and Google Ads Management as agency services.
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