Marketing:
Theory, Tactics, Techniques, Training, and Technology

by Keith Besherse

Bald Guy Marketing

Discussions about marketing for small business and nonprofits in the second quarter of the 21st Century.

Marketing Strategy

Why HighLevel Feels Like An MLM—and Why It Isn’t One

Why HighLevel Feels Like An MLM—and Why It Isn’t OneBy: Keith Besherse Published on: 08/05/2025

HighLevel isn't an MLM; it is a complex system where different business models overlap, sometimes messily. The business-to-business-to-business (B2B2B) relationships can resemble a MLM, especially when affiliates promote “sell the system to sell the system” tactics.

Marketing Tactics
Why HighLevel Feels Like An MLM—and Why It Isn’t One

Sales Funnel - the AIDA model - let's look at a funnel

Sales Funnel - the AIDA model - let's look at a funnelBy: Keith Besherse Published on: 28/04/2025

People who sell sales funnel builds are often only talking about the landing pages, not the totality of the Attention Interest Desire Action process. Lets demonstrate a sales funnel using a...funnel.

Marketing Theory
Sales Funnel - the AIDA model - let's look at a funnel

The Hammer Analogy - HighLevel is every hammer

The Hammer Analogy - HighLevel is every hammerBy: Keith Besherse Published on: 28/04/2025

HighLevel, the operating system, is so many things to so many people. What is the right way for you to use HighLevel in your business entity or nonprofit organization?

Marketing Theory
The Hammer Analogy - HighLevel is every hammer

Navigating Insecurity, Value, and Growth in the Freelance Marketing World

Navigating Insecurity, Value, and Growth in the Freelance Marketing WorldBy: Keith Besherse Published on: 26/04/2025

Why Work as an Independent Contractor? Discussing the benefits and mindset behind choosing contract work, especially in uncertain job markets. Offering SEO and Google Ads Management as agency services.

Marketing Theory
Navigating Insecurity, Value, and Growth in the Freelance Marketing World

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