Marketing:
Theory, Tactics, Techniques, Training, and Technology
by Keith Besherse
Bald Guy Marketing
Discussions about marketing for small business and nonprofits in the second quarter of the 21st Century.
Marketing Strategy
How to Use a Tech Stack to Implement a Nine-Point Marketing Plan
By: Keith Besherse Published on: 25/11/2025HighLevel doesn’t fix poor strategy. But with the right strategy, HighLevel becomes a force multiplier. Your tech stack makes your work efficient. Your strategy makes your work effective. Nail the strategy first — then let the tools do their job.
What Is the Real Purpose of a Lead Magnet in Online Marketing?
By: Keith Besherse Published on: 18/11/2025A lead magnet is not the end of the funnel. It’s the first impression— your opening handshake, your demonstration of value, your customer experience in miniature.
How to Build a Real Business with HighLevel Stop Selling Features, Start Solving Problems
By: Keith Besherse Published on: 13/06/2025Your potential client doesn't care about your tools. Approach HighLevel as potential solutions to your client's problems instead of treating the platform as your product.
Why HighLevel Feels Like An MLM—and Why It Isn’t One
By: Keith Besherse Published on: 08/05/2025HighLevel isn't an MLM; it is a complex system where different business models overlap, sometimes messily. The business-to-business-to-business (B2B2B) relationships can resemble a MLM, especially when affiliates promote “sell the system to sell the system” tactics.
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