Marketing:
Theory, Tactics, Techniques, Training, and Technology
by Keith Besherse
Bald Guy Marketing
Discussions about marketing for small business and nonprofits in the second quarter of the 21st Century.
Marketing Strategy
Context Matters More Than Consistency in Social Media
by: Keith BeshersePublished on: 27/01/2026Content needs context and conversation to work The Myth of Consistency as a Strategy What “Context” Really Means in Social Media Visibility Without Context Creates Noise Conversation Is the Missing Multiplier Why Many “Consistent” Accounts Stall How to Apply Context Before Consistency The Real Goal: Momentum, Not Output Consistency matters—but only after context is earned.
How to Use a Tech Stack to Implement a Nine-Point Marketing Plan
by: Keith BeshersePublished on: 25/11/2025HighLevel doesn’t fix poor strategy. But with the right strategy, HighLevel becomes a force multiplier. Your tech stack makes your work efficient. Your strategy makes your work effective. Nail the strategy first — then let the tools do their job.
What Is the Real Purpose of a Lead Magnet in Online Marketing?
by: Keith BeshersePublished on: 18/11/2025A lead magnet is not the end of the funnel. It’s the first impression— your opening handshake, your demonstration of value, your customer experience in miniature.
How to Build a Real Business with HighLevel Stop Selling Features, Start Solving Problems
by: Keith BeshersePublished on: 13/06/2025Your potential client doesn't care about your tools. Approach HighLevel as potential solutions to your client's problems instead of treating the platform as your product.
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