Marketing:
Theory, Tactics, Techniques, Training, and Technology
by Keith Besherse
Bald Guy Marketing
Discussions about marketing for small business and nonprofits in the second quarter of the 21st Century.
Marketing Strategy
Why Your Next Client May Already Know You
by: Keith BeshersePublished on: 23/06/2026Most business owners spend enormous effort finding new leads while neglecting people who already know, like, and trust them. Here's why relationship maintenance may be your most overlooked marketing system.
Context Matters More Than Consistency in Social Media
by: Keith BeshersePublished on: 27/01/2026Content needs context and conversation to work The Myth of Consistency as a Strategy What “Context” Really Means in Social Media Visibility Without Context Creates Noise Conversation Is the Missing Multiplier Why Many “Consistent” Accounts Stall How to Apply Context Before Consistency The Real Goal: Momentum, Not Output Consistency matters—but only after context is earned.
How to Use a Tech Stack to Implement a Nine-Point Marketing Plan
by: Keith BeshersePublished on: 25/11/2025HighLevel doesn’t fix poor strategy. But with the right strategy, HighLevel becomes a force multiplier. Your tech stack makes your work efficient. Your strategy makes your work effective. Nail the strategy first — then let the tools do their job.
What Is the Real Purpose of a Lead Magnet in Online Marketing?
by: Keith BeshersePublished on: 18/11/2025A lead magnet is not the end of the funnel. It’s the first impression— your opening handshake, your demonstration of value, your customer experience in miniature.
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